A ubiquitous product design concept that initiates meaningful interactions between seniors and their loved ones beyond physical space
Team project of integrated product design course
I led and planned the entire UX research and design process in a team consisting of a industrial designer, an engineer and an MBA
Winter 2018 (3 months)
Empathy map, Storyboard, Concept testing, Card Sorting, Product Thinking, Product Fabrication, UI Design
As life expectancy sharply increases in developed countries, there are more than 30% of senior population lives alone in United States. However, physical degradation, cognitive impairment or social isolation might pose risk in their daily activities. Self care and social wellbeing have gained increasing importance in the life of seniors to live independently without worry and age with vitality.
During my Integrated Product Design course, I was part of a team of 4 with students from industrial design, engineering and business school to design and market a product in a simulated market environment, which is very similar to running a startup and pitching our product in a kickstarter campaign at the end. I led the entire UX design and research process and involved in electronic prototyping, website design and marketing design for the final tradeshow.
Competing in a simulated market space of 6 teams, we conducted rapid product development cycles from researching market potentials, validating design concepts, fabricating tangible prototypes to marketing products in a tradeshow. Along the process we also went through 3 design reviews from a panel of design professionals, business specialists and public health practitioners.
As the design prompt of this class, designing active technology for senior citizens, targets a broad group of users, we started out with interviews and competitor review to understand the pain points and desires of seniors’ daily life. We conducted 20 user interviews, including 16 senior citizens and 4 caregivers, and observation that provided insights of core user needs and market potentials.
senior citizens at home and hospital
caregivers including family members and medical practitioners
competitor products for different needs
We also conducted conjoint analysis to help evaluate the cost and needs of certain design features. We designed 7 sets of cost and feature combinations and 2 evaluation sets to assess the validity of the response set, and similar to card sorting, asked users to sort the rank of the feature-value pairs. The analysis helped up to define MVP by understanding that users were willing to pay more for simple light notification, while additional functionality such as sound and shut-down option received relatively less selling potentials. During our design review, the panelists also suggested cutting down flurry functionality and focused on the storytelling of the entire experience. We then proposed the costing model based on our finalized product design, which predicted the mass production costs and profit margin of our product.