Conceptualize an integrated, intelligent mobile experience to drive corporate strategy in product teams
Launch a vision story in 3 months to deliver the company strategy to customers, and inspire product teams what an integrated, intelligent mobile experience could look like
In a design team of 3 designers, I led the design research to inform the project scope and design decisions, and prototyped rapidly to define user flow and detailed interactions
Keeping track of tasks from multiple apps and act on them in time are hard, and it is a challenge for users who own multiple SAP products too. While SAP has tried to address this challenge with better architecture, there is a gap of how we can leverage the technology and bring values to users as a product.
We synthesized our research into user profile to pinpoint the core goals and challenges and inform stakeholders. While we actually started out with personas (which are sales and general managers), to align with our product vision of an integrated experience for all SAP users, I suggested to transform the personas into behavior-based user profile to avoid driving the design biased towards specific roles.
Since the core concept of the app is around intelligence and integration, there could be hundreds of possibilities due to the breadth of portfolio. Considering both the audience we were pitching to and the technical roadmap, we strived to create a coherent storyline that is appealing to our audience, leadership from sales background, and feasible for implementation in the near term.
The design received a lot of positive feedback from customers and stakeholders, and implanted customer expectations for an integrated enterprise experience with familiar consumer patterns.
"It's a pain to go to separate apps, and I like that this app gives you quick summary in one place and choice of pursuing more info."
"Usability and simplicity is good - no need for education to start using it."
"Recommendations aligning with my schedule - this helps me to be productive."
My biggest takeaway from this project is how to define scope and manage bandwidth with different data points from research, journey mapping to stakeholder input. Starting out with a white canvas, we took different paths trying to collect data for convincing stakeholders and get resources with a pre-defined vision by us (sometimes down to hi-fi prototypes already). However, we learned later on that probing and listening to what stakeholders want helped to set expectations early on and avoid us doing duplicated efforts. I also learned from my team that, while scoping, it is critical to bear in mind that the story should still compelling for the audience to advocate for our vision.