Revamp roadmap website to make overloading release information consumable
Redesign and launch the website from scratch in 2 months to be demo'd in annual conference and customer meetings
I refined personas and user goals, prototyped rapidly and worked with engineers to launch a responsive website with a team of 3 designers
Current roadmap users felt overwhelmed by the overloading information laid out in the sea of PDFs. Even if they manage to find the right document, they could not grasp the values of releases relevant to their roles.
We were tasked to evaluate and revamp the current SAP roadmap site to support users to digest the overloading releases efficiently and know what's coming for their businesses.
This approach helped us to validate assumptions at different scales, from evaluating project goals at the beginning to examining usability later on.
I also fine-tuned our personas to align vision with the team and identify the goals and values for different type of users. This also helped us to communicate to stakeholders about why the site needed a revamp and what would the outcome look like.
To ensure smooth design delivery, we created sitemaps, specs and prototypes to communicate design, and synced frequently with engineers to make sure we covered different states of design. We also maintained a style guide to make sure our design was consistent among all designers.
The new roadmap was announced in SAP's annual conference and rolled out to 100% customers with a lot of positive feedback. This project also defined an operationalized channel for product teams to collect roadmap information more efficiently.
"This makes less work on my part and provides a common language for my customers. I would copy the image for a customer presentation." - Consultant from Mindtree
"I like the structure and simplicity. It makes finding upcoming product features easy." - Presales at SAP
While the following QA and support of the roadmap website had been handed over to another team at SAP, our design and research insights have been the foundation to keep driving the product direction. The design has won Red Dot Design Award 2020.
One of the biggest challenge of this project is changing requirements. Initiating as a "proof of concept", the project goals turned into production halfway with executive decision. We strived to maintain thorough documentation, systemize design components, and work closely with engineers to support this decision. I also learned that presenting design sometimes is not for just taking in feedback and iterate, but it is also a way to communicate back to stakeholders about our vision and why we think this is important.
One thing we didn't do but I think is critical was to align and set stakeholder expectations early on. While the team tried to push forward the vision of consumable SAP, we didn't adopt the existing branding style and libraries. This took us extra time to evaluate the component interactions, accessibility, etc., and we also got a lot of pushbacks from stakeholders later on when it was close to roll out. Eventually, the product was launched branding compliant.